Mobile
Mobile services
Things you may not know about mobile...
The mobile phone is the most exciting new communications channel since the emergence of the Internet. It is immediate, personal, location-aware, always on and always carried.
Creative is experience
At Ymogen that's what we focus on.
We work with brands and agencies creatively to recruit people to mobile from existing channels - TV, press, outdoor, DM - even the internet itself.
The mobile provides the bridge between above the line and digital activity.
We deliver focused mobile experiences that connect people to brands, using the unique capabilities of mobile.
It's about creating an immediate and valuable interaction which rewards the user and understands the value of their attention.
Most importantly, mobile is countable - each interaction via mobile is more than just a page view, it's a deeper expression of interest in a brand.
That's the power of mobile - we can help you recruit people to a quality experiential activity.
The value is in the long term
Once we have helped to recruit people to mobile, the really exciting stuff starts.
Mobile CRM is, in our opinion, the critical part of the engagement process.
It's one thing to wow your customers with an engaging mobile campaign, it's entirely another to offer them value over a period of time, building a relationship and driving them through the marketing funnel ultimately to the buying process.
Increasingly, mobile is included as an important element of a multi-faceted communication strategy for brands.
Customer touch points are more important than ever in a digitally cluttered world, where customers' attention is at a premium.
Ymogen works with brands and agencies to inform, clarify and provide impartial expertise on the best ways to engage your particular audience.
Remember, most people are not early adopters.
Ymogen's proprietary technology platform, Create, is broadcast standard, battle-hardened and has handled millions of messages and users over the years.
From its early days as payments partner for Pop Idol right up to date as technology partner for the BBC's breakthrough new online dramas, Ymogen's Create platform performs flawlessly.
Ymogen supplies high capacity connections to operators and MVNO's in the UK as standard, and can connect to any country in the world as part of global campaigns.
As a technology supplier to agencies, we know the pressures to deliver high quality work in short time frames.
Ymogen's project management and technical teams are used to hard deadlines and haven't missed one in our six years in the business.
We understand the need to be part of an integrated agency team, and sit happily there. But we are just as comfortable as a technology partner for your agency, working unbranded to deliver your campaigns.
It all starts with text. It may seem an obvious thing, but often this is where campaigns crash before they have a chance to deliver.
Text - everyone knows what it is, how it works and what it costs. It can be used easily as an effective direct response mechanism, with direct connections to a call centre, or to direct customers to a more engaging digital space.
We have years of experience delivering text marketing campaigns and, critically, know what user flows generate the highest response and ROI.
Text-to-win competitions are one of the best ways to engage large numbers of users with your brand on their mobile. Ymogen specialises in multi-win text competitions, but can handle pretty much any mechanic you come up with.
Coupled with a mobile site, you can give your potential customers a value experience, whilst giving them instant access to your brand.
A multi-win text competition, with proper prize incentives, engages lots of potential customers, generates valuable data, and helps to create an expression of value in the brand.
Ymogen technical and design teams have delivered some striking mobile sites.
We often describe mobile as the "passable" internet. This simply means that any creative mobile site that a brand builds is likely to be viewed by more than one person on a single phone - people pass it to each other to engage with the experience together.
That's even more relevant when we deliver mobile video - people love it, consume it with gusto, and share it both by "passing" it or simply by texting it to each other.
So it's critical to design an immediately engaging site that downloads quickly and fits in with the overall brand campaign message.
Creative is EXPERIENCE
It's our mantra, and we work tirelessly with our clients and agencies to use the mobile as part of integrated campaigns, using its unique properties - immediate, personal, location-aware, always on and always carried.
We are brought in at brief stage to work with our agency partners to create an unforgettable mobile experience around a concept, and integrate it into other channels.
People engaging with your campaign are going to spend their time and sometimes money with you. It's important to repay their investment with value - content can be valuable, but a great experience is more so, and more likely to become viral.
A combination of both? Well, now you're talking our language...
We see CRM as a major growth area for mobile in the next few years.
Customers are increasingly happy to receive regular communications about brands with their mobile. If you talk to your customers via paper or email, now is the time to give them the choice of mobile too.
Ymogen is working at the coalface of mobile CRM with our existing customers. Text messages are immediate, always opened and personal, but also give the customer a neat "opt out" option - STOP.
If you make your mCRM targeted, valuable and genuinely useful, it can be a huge differentiator for your brand, and can change the way you do business with your customers forever.
Until recently, it has been notoriously difficult to analyse mobile interaction in the same way that we have been able to online. However, 2009 brings a big change in the way that mobile is measured...
Ymogen has invested in a state of the art mobile analytics tool that will seamlessly integrate with your own online analytics platform, giving a true view of mobile activity and interaction.
We deliver real time analytics so you know exactly how many page views, unique users and what dwell times your sites receive.
No excuses now...
A Unisys survey revealed that if we lose our wallet, on average we report it in 26 hours. But if we lose our mobile phone, on average we report it in 68 minutes.
Meanwhile, a 2006 survey by Wired found that 60% of married mobile phone owners will not share their phone with their spouses.
A Carphone Warehouse survey found that 68% of teenagers won't let their parents see what is on their phones.
A global survey by BDDO in 2005 found that six out of 10 people sleep with the mobile phone physically in bed with them.
A worldwide Nokia survey in 2006 found that 72% of the population use the mobile phone as their alarm clock.
The phone is taken to the restroom and it was quoted at Forum Oxford that the bathroom is one of the common places to access both the mobile Internet and mobile TV.
In Helsinki, Finland 57% of public transport single tickets are paid by mobile.
In Croatia over half of all parking is paid by mobile.
In South Africa you can have your paycheck paid directly to the mobile phone account linked to your mobile banking account.
In Soweto a barbershop has more than half of its customers paying by mobile.
20% of London's congestion charge is paid by mobile.
In Slovenia every vending machine, every McDonald's restaurant, and every taxicab accepts payment by mobile phone.
In Kenya the maximum limit of mobile-to-mobile money payments is set to 1 million U.S. dollars per single transaction.
And in South Korea, all credit card companies enable their credit cards to the owners' mobile phones by default, offering to send an optional old-fashioned plastic credit card to the customer's home address for free.